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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1936 |
Essay's paper body
This change in strategy has allowed McDonald's to continue to focus on their core competency which has always been their burgers. But new products have increased overall sales worldwide. New strategies have been introduced to increase the efficiency in the drive through
process. Research has shows that McDonalds ranked last out of 25 fast-food chains in a recent study of drive-through
order accuracy, down from 20th in 2004...
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Research has shows that McDonalds ranked last out of 25 fast-food chains in a recent study of drive-through
order accuracy, down from 20th in 2004. (Wall Street Journal). When it comes to drive-through speed, McDonald's went from being the fourth-fastest chain to the sixth. This shows an inconsistency of McDonald's short term objectives vs...
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General points of the essay
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