Buy custom McDonalds and the Hotel Industry Case Study Analysis
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 938 |
Essay's paper body
McDonalds already suffered from a very fine example of poor brand extension when they decided to get into the pizza business. They failed in the pizza category mainly because McPizza offered products that were not differentiated enough from existing value suggestions already in the market. It is important to make sure that they provide the right product that will sell in the industry...
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It is important to make sure that they provide the right product that will sell in the industry.
McDonalds should build on their unmatchable expertise in serving customers and making them feel at home. The segment that they should compete in is in the range of upscale, four-star hotels, targeted at business travelers during the week and at families and young adults on the weekends...
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