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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2633 |
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Pavlov's classical experiment, in which a metronome is paired with the presence of meat paste on a dog's tongue to elicit the salivation responses and where in the absence of the meat paste the dog salivates to the sound of the metronome, proved the theory of association. Research suggests that humans can develop physiological responses to such stimuli as well...
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Research suggests that humans can develop physiological responses to such stimuli as well. Humans can even be conditioned to develop favorable or unfavorable attitudes towards brands/images (stimuli) or to develop understandings of the meanings of various stimuli, including products and brands. Similarly, one goal in co-branding is to create favorable attitudes towards a new product by creating an alliance with a favorable existing product...
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General points of the essay
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