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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2150 |
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McDonald’s products are identified as consumer products, since the food, the toys, and the internet access it offers are used by the customers rather than by other companies (Kotler et al, 2005). In order to present its products, McDonalds puts great importance on its menu. The company provides variety of different hamburgers, drinks, salads, and special offers with bargain prices, which are more attractive, than single meals...
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In order to present its products, McDonalds puts great importance on its menu. The company provides variety of different hamburgers, drinks, salads, and special offers with bargain prices, which are more attractive, than single meals. In such market as fast food industry, customers’ desires change on daily basis and in order to keep up with their requirements, McDonald’s changes its menus and meals frequently...
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