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Buy custom McDonald's: Serving fast food around the world

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Topic: Business
Number of pages / Number of words: 3 / 710
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This helped McDonald's to sharpen their distribution channel.

4. The advertising campaigns are based on local themes and reflect the different cultures. McDonald's was culture sensitive. They relied on advertisements in local languages which appealed the most to public. Thus, McDonald's was able to break the culture barrier by way of careful addressing of the issue...


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They localized some of their products. For e.g. they served beer in German restaurants, offered oriental noodles in far eastern countries etc.

Alternatives:

Following are the alternatives McDonald's could have made use of:

1. More items in the Menu: McDonald's had a very limited menu. They could have easily increased it based on the taste of people...


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General points of the essay

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