Buy custom McDonald's in Russia
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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 571 |
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Having showed a huge interest in new products and services provided by famous companies of USA or Western Europe former Soviet citizens become the target of new marketing campaigns and investments of the Western world.
Transfer of the technology and the establishment of democracy in the country were pushed through because of the early cooperation between East and West...
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Not the last role in this process played McDonald's. Being maybe just a symbolical step to the transition of Russia this first fast food restaurant in Moscow helped adapt the values leading to new opportunities of doing business in Russia. Some critical voices could argue that spreading of "McDonald's culture" are destroying and have a very negative influence of the existing traditions of every country, of every region where this company appears, however, in this case, McDonald's helped much more than it destroyed!
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General points of the essay
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