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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1390 |
Essay's paper body
Regional pricing and periodic low-price specials are also commonplace at McDonald's, as is the distribution of coupons. In attempt to boost sagging sales McDonald's has developed it's new taste menus, which offer new items at higher price points. The constant development of new products has boosted the sales and net income of McDonald's in recent years...
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It is estimated that their new line of higher quality premium drinks such as Cappuccinos and gourmet coffees will add over 1 billion dollar in sales in 2008.
McDonald's use various marketing tools for the promotion of its products. McDonald's uses television, radio, customer mailings, point of sale displays, direct mail, and frequent sales promotions...
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