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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1192 |
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The two directors were Vikram Bakshi and Amit Jatia. These two directors worked in the restaurant business with Bakshi coming from Connaught Plaza Restaurants and Jatia of Mumbai's Hardcastle Restaurants. These two directors with a background of the industry as well as the region's cultures and religions are suited to complement the management, employees and customers of the 28 McDonald's outlets located in India...
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Marketing
McDonald's has mass-marketed a low priced meal that is served quickly. The first restaurant was opened in California and has spread to include 121 countries around the globe. Advertising has been one of them most important factors in helping to trigger the corporation's global expansion. This is done effectively through every media from newspaper promotions, to radio and most importantly television...
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