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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 638 |
Essay's paper body
By creating a message that says McDonald's cares about the family and communities and that they do business with they hoped to build trust. The " I'm lovin' it " campaign hoped to convince customers that McDonald's was a smart choice for families by offering premium salads and improved Happy Meals. By targeting young adults with leading recording artists like Justin Timberlake and promotions for movies such as Shrek 3, McDonald's hoped to increase brand awareness and increase the number of Happy Meals sold per unit to their previous all-time high...
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By targeting young adults with leading recording artists like Justin Timberlake and promotions for movies such as Shrek 3, McDonald's hoped to increase brand awareness and increase the number of Happy Meals sold per unit to their previous all-time high.
Along with the Plan to Win was an effort to focus on its core business...
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