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| Topic: |
Business
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| Number of pages / Number of words: |
14 / 3723 |
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This test was limited to the greater Seattle market, with no plans for expansion to national markets. Per an internal email this program was cancelled in late March 2008. {draw:a} {draw:a} A typical sales area, this one in Peterborough, UK, showing a display of food and the beverage preparation area In March 2008, Schultz made several announcements to Starbucks shareholders...
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Shultz introduced Starbucks' "state of the art espresso system",[17] the Thermoplan AG manufactured Mastrena, which replaced their previous superauto, the Thermoplan Verismo 801(known internationally as the Thermoplan Black & White). Starbucks also announced that the company hopes to enter the energy drink market and introduce a customer reward program...
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