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Mcdonald's Speech

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Topic:	Business
Number of pages / Number of words:	3 / 822

Essay's paper body

By drawing on ingredients from herbs to bee pollen to chlorophyll, Colgate has succeeded in tapping into local oral health traditions and beliefs to create a varied line of products which appeal to local needs and desires.

Colgate also exemplifies another facet of a successful brand: a strong and consistent positioning...

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While it adapts its messaging to speak to local understanding, the brand has invested strongly in advertising. In 2007, Colgateâ€™s global ad budget is reported to have grown 11 percent to an all-time record. Colgate can now claim to be the toothpaste brand most recommended by dentists in 37 countries...

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