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Topic: Business
Number of pages / Number of words: 3 / 822
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By drawing on ingredients from herbs to bee pollen to chlorophyll, Colgate has succeeded in tapping into local oral health traditions and beliefs to create a varied line of products which appeal to local needs and desires.

Colgate also exemplifies another facet of a successful brand: a strong and consistent positioning...


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While it adapts its messaging to speak to local understanding, the brand has invested strongly in advertising. In 2007, Colgate’s global ad budget is reported to have grown 11 percent to an all-time record. Colgate can now claim to be the toothpaste brand most recommended by dentists in 37 countries...


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Local Employees Local Pay Drawing The Line Oral Traditions of Islam local 365 Local Entity's global yet local State and Local Gov't Hormel Local P-9 Local Population Changes Local Fundraising Local Government Oral Traditions or Spoken Word in the Caribbean Local Government In Tourism Local Area Networks Local Education Authority

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