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| Topic: |
Business
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| Number of pages / Number of words: |
16 / 4254 |
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McDonalds's last "big hit" item was when it developed Chicken McNuggets 1983. Just like how they weren't capitalizing on the opportunity to develop healthier products, they weren't capitalizing on a substantial opportunity to develop new products that satisfied consumer tastes.
? McDonald's also has an opportunity to exploit economies of scale for their benefit...
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Since McDonald's has over 30,000 stores in over 100 countries, economies of scale should be exploited. For example, increasing levels of activity in their functional areas can lead to cost saving because fixed costs are spread out over a larger volume, driving the cost per unit (hamburger, Big Mac, etc) down...
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