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Essay's paper info
Topic: Business
Number of pages / Number of words: 2 / 483
Essay's paper body

This is called the supply chain.


McDonald's uses market research to collect information. It uses this to build a marketing plan. To make sure that this is a success, all parts of McDonald's have to work together.

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This case study is about marketing. Marketing is based on finding out what customers want, and then providing it. McDonald's is one of the world's best known brands. Branding is a vital part of the marketing process. A strong brand presents a clear, strong message. This is communicated through logos, colour schemes, slogans and other images...

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General points of the essay

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