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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1145 |
Essay's paper body
Their well designed sales promotional campaign not only ensures regular/repeated visits from their customers, but provides them with the proactive approach of building on their sales and profits.
For ex:
Club McD a magnetically striped-points saving card keeps a complete track of the spending done by a particular McDonald’s customer, whereby helping the company in creating and maintaining their bunch of loyal customers, whereby also awarding them for their loyalty towards the brand...
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This includes lots of promotional items like freebies and free lunches at the McDonald’s outlets.
McDonald’s also makes extensive promotional activities via Cross promotional activities (NASCAR race and kids baseball matches), Celebrity Spokesperson (Venus Williams- Tennis Star), Media Ties etc...
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General points of the essay
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To what extent does the Human Relations Approach to the design of work and management of people represent an improvement over work designed and managed according to the principles of Scientific Management?
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