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Topic: Business
Number of pages / Number of words: 11 / 2859
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“Understanding organizational markets and buying behavior is a necessary prerequisite for effective business marketing” (Kerin, 2006). This presents an opportunity for TeraTech. This will allow them to ensure that they are offering products that will fit the needs of customers in their industry.

These are the main issues and opportunities for TeraTech...


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While they are a supplier of CRM solutions, they need to focus on sustaining their own customer relationships. This will allow them to increase sales, profits and customer satisfaction. They must focus on identifying needs and trends in their industry through environmental scanning. They must focus on their consumer’s buying behavior...


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