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Essay's paper info
Topic: |
Business
|
Number of pages / Number of words: |
15 / 4024 |
Essay's paper body
However, exporting does require co-ordination amongst four main players:-
- An Exporter
- An Importer
- A Transport provider/Distribution Network
- Government Body/Agency
Licensing allows a company in the target country to act as a storefront for that licensor, using trademarks, patents, branding rights and production techniques in return for a fee...
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This affords the licensor the ability to not have to make any substantial capital investment and ultimately offers them the prospect of a very large return on investment.
However, because the licensee produces and markets the product, potential returns from any manufacturing, and marketing activities would not be realised by the licensor...
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General points of the essay
MBA, Managing Markets - Boots PLC
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