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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2297 |
Essay's paper body
First, author retention is crucial for any publisher. The company must have content the consumer desires in order to stay profitable. Second, if H-K is able to retain their talented author, they must protect the copyrighted content to prevent piracy, maintain profitability, and royalties. Third, they must control the project costs...
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As with any new strategy it takes time for the audience to adopt. Therefore it is crucial to make the project profitable as early as possible. Fourth, H-K has a decreased market share. As a result they could be losing the prestige and power of a large organization.
The challenge with piracy is the not the elimination of such events, but to limit their ability to effect royalties and profits...
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