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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1421 |
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Kudler is classified as a simple business because "95 percent or more of its total sales come from" (Gomez-Mejia & Balkin, p 173) the company's core operations. By concentrating the company's resources to a single business plan, Kudler is working on maintaining a high level of service for the customer and assuring customer loyalty over the longterm...
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Kudler can use several tactics to achieve the goals set; including differentiation, focus and innovation strategies. The focus strategy refers to the customers Kudler would seek to attract. By focusing on a niche market consisting of middle and upper class customers interested in high quality food with less concern for cost, Kudler can customize the stores to satisfy the customers' needs...
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General points of the essay
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