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Business
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| Number of pages / Number of words: |
14 / 3795 |
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The U.S. uses three times as much water a day ? 1,300 gallons per person ? as the average European country. One reason is that front-loading clothes washers have long been standard in Europe. This is in part an economic issue. Front-loaders heat less water so less energy is used, and Europeans face steeper energy costs...
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There is also a cultural difference. North Americans are more convenience-oriented, but front-loaders make you stoop, they spill water on the floor, and you can't throw in a stray sock during the wash cycle (Maritz, 2006).
Marketing managers often commission formal marketing studies of specific problems and opportunities...
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