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Topic: Business
Number of pages / Number of words: 7 / 1894
Essay's paper body

While sales representatives looked after relationship buyers, Dell serviced transaction buyers via telephone. The company also provided an intensive after sales service, both online and in call centers to improve customer satisfaction. The problems which appeared complex were outsourced to other companies...


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As its sales and customer base increased the company further divided its customers into businesses, governments, individual customers and educational institutions.

An important aspect of its capability which helped achieve competitive advantage was that it produced computers based on actual orders rather than demand forecasts...


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General points of the essay

'Word Of Mouth' Biggest Influence On Apparel Buyers - Survey, Usa When International Buyers and Sellers Disagree An Analysis of the Relationship between Job Tenure and Sales Buyers Behaviour Dell 4 Ps Dell ERP Dell. Harvard Case - Matching Dell Indian luxury goods buyers set to treble by 2010 Matching Dell Michael Dell-Dell Computer Corperaion Power of Suppliers and Power of Buyers dell against hp dell Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.

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