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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1253 |
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The buying power of the customers was also high because of the number of choice available in the market. The barrier to entry was very low, since the demand for the PCs was very high and as a result, the whole industry looked very attractive. Threat of the substitutes was very high since there was no brand loyalty on part of the customer ...
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The barrier to entry was very low, since the demand for the PCs was very high and as a result, the whole industry looked very attractive. Threat of the substitutes was very high since there was no brand loyalty on part of the customer .The PC companies in order to gain more and more of the market share priced the computers at a very competitive price (operating at very low profit margins)...
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General points of the essay
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