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Topic: Business
Number of pages / Number of words: 4 / 900
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This is a higher-margin segment that is not as dependent on economic forces. Marriott has already acquired Ritz-Carlton and is focusing on expanding this brand in Asia. Marriott is experienced in providing superior customer service and can use this factor to be successful in the highly service-oriented luxury segment...


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Marriott should also look into the acquisition of the Four Seasons brand to give it a true edge in the luxury segment (Hoover’s Handbook of American Business, 1996). Marriott needs to focus on maintaining a superior style of management and customer service in this sector or the industry. It has the brand equity associated with the Ritz-Carlton name and it should capitalize on this equity in Asia to add to its first strategy of Asian expansion...


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Brand Segment Of Adidas Ebay: Expanding Into Asia LVMH: Expanding Brand Dominace in Asia Marriot Strategies Ritz Carlton Background Ritz-Carlton Case Study Ritz-Carlton Opening in India. Service Quality at the Ritz-Carlton Hotel Company The Ritz-Carlton Hotel Company Training Of Ritz-Carlton Employees the difference between organizational strategies in Asia, Europe and USA : Compare and contrast the Rule of Benedict and the Ritz Carlton Ritz Carlton Interview ritz carlton Motivational Strategies of the Ritz Carlton

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