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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 690 |
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They are a large market segment then the Innovators since they pay particular attention to the Innovators, as they are a good source of the 'next great idea'.
3. The Followers: This consumer group is usually bound by tradition, suspicious of changes, mix with other tradition-bound people, and adopt innovation only because it has now taken on a measure of tradition itself...
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They often only make change when there are no alternatives. The Follower will make up the biggest percentage of the Vodite market.
Strengths· Right products, quality and reliability of our products. · Superior product performance vs. competitors. · Better product life and durability. · Spare manufacturing capacity, if needed...
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