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| Topic: |
Business
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| Number of pages / Number of words: |
19 / 5185 |
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Marks & Spencer was the first retailer in the world to appoint a team of food technologists to address quality and safety3. M&S focuses on four main areas in food, namely, fresh, healthy food; special celebration products; authentic ready meals; and exceptional quality food like Aberdeen Angus steaks...
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M&S successfully markets its food products through powerful advertising. M&S has been a pioneer in initiating additive-free food products for its diet-conscious consumers. M&S is the only major retailer to have met the British Retail Consortium's salt reduction targets1.
In clothing business, M&S continues to be the UK's leading retailer by both value and volume...
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