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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2231 |
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Ayling in his book is showing that meme has the ability to enter the mind without our conscious awareness, and plant a thought in there. According to lots of successful marketers, the ultimate goal of advertising is to create a shift in consumer`s attitude and behavior. A meme is a simple, yet powerful way to create this shift, to change our perception and to make us look at a symbol and see a larger concept in there...
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A meme is a simple, yet powerful way to create this shift, to change our perception and to make us look at a symbol and see a larger concept in there.
G. Ayling points out fifty reasons of why people buy (4). Reasons like “to feel safe; to feel accepted; to protect their family; to become more fit and healthy; to feel younger; to leave a legacy†and many more are mentioned, and many of those are in some way or even directly connected to Maslow`s hierarchy of needs...
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