Buy custom Marketing: Yesterday and Today
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1365 |
Essay's paper body
The marketing mix is based on the four P's: product, price, promotion, and place. If a company is successful in developing the right market mix, they are more likely to succeed in today's fast changing market.
Let's take a brief look at the four P strategies. Product strategy involves choosing a brand name, packaging, colors, warranty, accessories, and service program...
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Product strategy involves choosing a brand name, packaging, colors, warranty, accessories, and service program. Pricing strategy involves choosing a price for the product based on demand for the product. Promotion strategy involves the advertising and public relations. The final P, place, ensures that the product finds its way to the location it needs to be when it needs to be there...
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