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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1384 |
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Benefits of Regional segmentation- New ways to generate sales in sluggish and competitive markets, Scanner data allow assessment of best selling brands in region, Regional brands appeal to local preferences, React more quickly to competition. Demographic segmentation- markets by age, gender, income, ethnic background, and family life cycle...
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Psychographic segmentation- Market segmentation on the basis of personality, motives, lifestyles, and geodemographics. Lifestyle segmentation- times spent, importance of things, beliefs, socioeconomic characteristics. Usage-rate segmentation- dividing a market by the amount of product bought or consumed...
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General points of the essay
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