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Topic: Business
Number of pages / Number of words: 10 / 2624
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Consumer marketing research studies the buying habits of individual people while business-to business marketing research investigates the markets for products sold by one business to another. (Bradley)

? The Definition of Customer Relations

Customer relations is the ability of an organization to develop and manage one-on-one relationships with target customers...


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Attaining customer relations with a consumer may prevent consumer from turning to a business's competitors. Customer relationship management is the major strategy of acquiring customer relations.

Customer relationship management is a customer-centric business strategy with the goal of maximizing profitability, revenue and customer satisfaction...


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