Buy custom marketing strategy of Levi's
Essay's paper info
Topic: |
Business
|
Number of pages / Number of words: |
5 / 1386 |
Essay's paper body
55). The notion of branding can have significant effects
on consumer's perceptions of product characteristics and attributes.
Studies have shown customers can often not tell the differences
between the various brands but labels and their associations
definitely influenced their evaluations. (Consumer Behaviour G R
Foxall) This shows that customers' perceptions of products can derive
from marketing effort alone; brand images and brand differentiation
can be the consumers' only guide to want satisfaction...
Essay fragment
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(Consumer Behaviour G R
Foxall) This shows that customers' perceptions of products can derive
from marketing effort alone; brand images and brand differentiation
can be the consumers' only guide to want satisfaction. This is
particularly evident in a highly branded stylised market such as the
jeans market...
Essay fragment
General points of the essay
Branding in Product Marketing
Consumer Behavior And Marketing Strategy
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