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Topic: Business
Number of pages / Number of words: 2 / 540
Essay's paper body

Allocating financial resources into the marketing of a product will result in increased product visibility. Product visibility increases sales volume, yielding higher revenues and profits.

Creating value for stockholders and stakeholders is an evaluation that the value of a company is determined by the cash flow it generates...


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Value is created for stock and shareholders when companies invest capital at returns that exceed the cost of capital (Kluyver, 2006). Creating a competitive advantage requires that one’s company returns a monetary profit to the persons fiscally invested in the company, the long term goal, is to generate sustained value...


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