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Topic: Business
Number of pages / Number of words: 3 / 655
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What action plan should Natureview pursue? What changes in the current marketing mix, sales, brand, and channel partner arrangements do you recommend in order to implement your recommended action?

  • My plan would be to pursue option 3 at this juncture. It is the lowest risk of the 3 alternatives. Ignoring all other options for a minute, the forecasted growth rate of 15% CAGR for yogurt in the Natural Foods channel the base revenue will increase to $17...

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It is the lowest risk of the 3 alternatives. Ignoring all other options for a minute, the forecasted growth rate of 15% CAGR for yogurt in the Natural Foods channel the base revenue will increase to $17.2 million before the VC’s need to cash out. So we really only need to add about $3 million to get to the required revenue target...


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