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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 319 |
Essay's paper body
In order for the company to fully realize the potential of their product, they must formulate a strategic plan that incorporates the organization's goals and capabilities with its changing market opportunities. In order to do so, internal and external information must be evaluated and integrated. Internally, Trap-Ease America must ask itself: What is our business? Just mice traps or something more? What are our objectives that guide our short term and long term plans? Profit or market share? Sales quantity or quality? In regards to physical, human, financial and organization capital, what are our resource-based capabilities and constraints? What do investors want? From management perspective, what's realistic in what time frame? Externally, Trap-Ease must examine the threats and opportunities of the uncontrollable marketing environment to which it must adapt...
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In order for the company to fully realize the potential of their product, they must formulate a strategic plan that incorporates the organization's goals and capabilities with its changing market opportunities. In order to do so, internal and external information must be evaluated and integrated. Internally, Trap-Ease America must ask itself: What is our business? Just mice traps or something more? What are our objectives that guide our short term and long term plans? Profit or market share? Sales quantity or quality? In regards to physical, human, financial and organization capital, what are our resource-based capabilities and constraints? What do investors want? From management perspective, what's realistic in what time frame? Externally, Trap-Ease must examine the threats and opportunities of the uncontrollable marketing environment to which it must adapt...
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