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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 531 |
Essay's paper body
Below that he displayed a large photo of each Specialty Sundae with the name and a list of the ingredients of each sundae along with the price, right next to each photo.
Frank left his basic sundae sign as it was, just plain text without pictures.
The signs looked fantastic -- because the sundaes looked irresistible!
Where do you think Frank's customers' eyes were drawn to when they stepped up to the counter to order a sundae -- the plain text Basic Sundaes, or the Specialty Sundaes with the large colorful, mouth-watering photos and complete descriptions of ingredients?
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Researcher: RuthLenlea B. Villela
Professor: Dr. M. Pangilinan
School: Technological University of the Philippines
Year: 1st Sem School Year 2004
Problem
How to increase the Sales in a Local Ice Cream Parlor
Summary / Findings
PROBLEM ONE: NO SUNDAE DESCRIPTIONS
The first problem we saw was that he was only listing the names of his sundaes, since there was no room for a description of each sundae...
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