Buy custom Marketing Social Marketing in the Social Change Marketplace - Article review

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These prejudices have arisen because of incorrect assumptions that social marketing is similar to normal, commercial marketing.

3. Inadequate documentation and publicity of its successes: Though there have been many successes they have not been properly documented and effectively publicised so as to highlight social marketing’s potential as a valuable tool for bringing about social change...

Lack of academic stature: As of now, social marketing is taught rarely as a full academic course and most often it is just taught in a few sessions as part of a marketing, communications or public health course. However, it is gaining prominence in academics and professional circles which is reflected in the growing number of studies and papers being written on the subject...

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