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Topic: Business
Number of pages / Number of words: 4 / 996
Essay's paper body

At that time a marketing program highlighting the benefits of gourmet items over common or generic items may be necessary.

Additional market research may be needed in areas such as the identification of potential target customers, new territorial areas and new marketing and sales promotions.

Taking the time to investigate what people want is key to meeting their expectations...


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Questions such as:

- What one item is not in stock that you would like to see?

- How much would you pay for that one item?

- How often would you purchase that item?

These lead shoppers to ask what is it they want and need that we cannot provide. Knowing this for each location can target those specific stores and their clientele ? and earn repeat business...


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General points of the essay

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