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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 796 |
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Kern, personal communication, April 30, 2003):
Internet Market Research
The potential of market research increased by the growing and widespread acceptance of the Internet. For the first time in history an almost unlimited amount of information is available at the click of a finger. According to a recent Best Practices article, ?§Gone are the days of traditional market research...
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To successfully and quickly conduct market research in today's hyper-competitive marketplace, leading companies use the Internet to capture customer characteristics. Collecting this information on customers regularly through the Internet also helps companies gain competitive advantage,??( ) There are various types of Companies should also be aware of the possible bias when you using the Internet for market research...
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