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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
11 / 3013 |
Essay's paper body
The findings of problem solving research are used in making decisions that will solve specific marketing problems.
The role of Marketing Research in MIS and DSS:
Marketing Information System (MIS) is a formalised set of procedures for generating, analysing, storing, and distributing pertinent information to marketing decision to makers on and ongoing basis where Decision Support System (DSS) is computer based integrated system that helps decision makers confront problems through direct interaction with databases and analytical soft wares...
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Decision Support System
MIS DSS
Structured problems. Unstructured problems.
Use of Reports Use of models.
Rigid Structure. User friendly interaction.
Information displaying restricted. Adaptability.
Can improve decision making by clarifying raw data. Can improve decision making by using ‘’What if’’ analysis...
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