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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1727 |
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Once film was used up, it was sent off and developed, then sent back to the user with a new roll of film all for $10. (Building the Foundation, 2006) To this day, this is one of the reasons that Eastman Kodak has been so successful. There are four basic principles in which Kodak conducts business including, mass production at a low cost, international distribution, effective and extensive advertising, and of course, customer knowledge...
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There are four basic principles in which Kodak conducts business including, mass production at a low cost, international distribution, effective and extensive advertising, and of course, customer knowledge. (Building the Foundation). Tied in with these principles were policies regarding development through research, proper treatment of employees, and reinvesting profits to extend the business and its needs...
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