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Topic: Business
Number of pages / Number of words: 6 / 1662
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To fulfill this mission, CareFirst BlueCross BlueShield commits to:

Offer a broad array of quality, innovative insurance plans and administrative services that are affordable and accessible to our customers;

Fairly address the needs of customers in each of the jurisdictions in which we operate;

Conduct business responsibly as a non-profit health service plan, to ensure the plan's long-term financial viability and growth;

Collaborate with the community to advance health care effectiveness and quality;

Support public and private efforts to meet needs of persons lacking health insurance;

Foster health systems integration and health care cost containment to benefit the people in areas we serve, and

Promote respect, fairness and opportunity for our associates...


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(www.carefirst.com). Although CareFirst offers a wide range of products and services, customers and leaders in heathcare alike have been forced to look backward at the company's attempt to become a for profit company. Seven months after Maryland insurance regulators quashed Jews' plan to sell CareFirst BlueCross BlueShield to a for-profit California insurer, the prominent and embattled businessman still runs the region's largest health insurer...


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