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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1676 |
Essay's paper body
Competitors are flooding the market with similar products. There are a few options. One is to maintain the product and reduce the cost of promotion. This is a cautious time. If the promotion of Chai tea is dropped too much sales will never recover. Keeping a steady, but less aggressive, promotion plan may help in the rise of profits...
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Another option is to analyze the preceding sales. This would help determine to liquidate the remaining inventory and possibly selling the product to a competitor for their own distribution.
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Starbucks and Tazo will introduce flavored iced teas and will compete with Lipton and Snapple brands...
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