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Conditions

The written report is an extended task undertaken by students out of class time. The presentations are during tutorial time.

MARKETING PLAN STRUCTURE – GUIDELINES

ASSIGNMENT COVER SHEET (download from W :/ or from a similar source as instructed by your tutor)

TITLE PAGE

TABLE OF CONTENTS

LIST OF FIGURES (if any)

LIST OF TABLES (if any)

I...

INTRODUCTION

1.1 Purpose

1.2 Scope

1.3 Methodology

1.4 Limitations

1.5 Assumptions

1.6 Background

II. COMPONENTS OF MARKETING PLAN (mentioned above)

III. RECOMMENDATIONS

IV. CONCLUSIONS

V. REFERENCES

VI. APPENDICES (if any)

NOTE:

1. It is important to note that the structure above is just an example...

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