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Topic: Business
Number of pages / Number of words: 15 / 3945
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We feel the time is right for Fitness Avenue.

2. Strategic Focus and Plan

This portion of our marketing plan focuses on the strategic planning of Fitness Avenue to make it a successful business. There are three areas that we will talk about: mission statement, economic and non-economic goals, and competitive advantage...


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To break-even in profits versus losses within the first 3-4 years of business.

2. In six years, achieve a 20%-28% profit from the services we provide.

3. Each year, increase market share in 3% in a constant rate.

4. Lower the expense cost after five years operation.

Non-economic:

1. Within six years, expand our services to physic therapy, spa treatment and indoor snowboarding and skiing if possible...


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