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Topic: Business
Number of pages / Number of words: 18 / 4966
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They enjoy scrapbooking in their spare time. For our customers, scrapbooking is a way of preserving the past and documenting the milestones in life.

2.1.1 Market Demographics

Generic Market: Hobbies

Broad Product Market: Scrapbooking

Homogeneous Market Segments:

1) Artsy Teens: This segment consists of teenage girls who want to preserve their high school memories...


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These girls are sentimental and creative. They spend some of their free time documenting school functions, time with friends and other activities. They are mostly between the age of 14 and 18. Their family's social class is middle to upper class.

2) Sentimental Moms: This segment includes young married mothers who want to document their child's life...


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