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Topic: Business
Number of pages / Number of words: 4 / 871
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All marketing managers have one goal, it is to create and maintain the right mix of these elements to satisfy customer's needs for the general product. Before marketers can develop a marketing mix, they must collect in-depth, new information about customer needs. Such information might include data about the age, income, ethnicity, gender and educational level of people in the target market; their preferences for product features their attitudes toward competitors products and the frequency with which they use the product and regularity with the product...


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Such information might include data about the age, income, ethnicity, gender and educational level of people in the target market; their preferences for product features their attitudes toward competitors products and the frequency with which they use the product and regularity with the product. As a result obtaining this much information marketing managers are better able to develop a marketing mix that satisfies a specific target market...


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MARKETING AND PRODUCT DEVELOPMENT RESEARCH-TEAM PAPER key elements of marketing Marketing General Essential Elements Of An Internet Marketing Strategy Customer relationships marketing Marketing a New Product new product marketing Marketing and Customer Relationships Worksheet Tourism Product Marketing Marketing and Product Objectives Branding in Product Marketing Marketing: Product Description marketing plan for a new product Marketing: Product Loyalty MARKETING AND CUSTOMER RELATIONSHIP CONCEPT WORKSHEET

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