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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 871 |
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All marketing managers have one goal, it is to create and maintain the right mix of these elements to satisfy customer's needs for the general product. Before marketers can develop a marketing mix, they must collect in-depth, new information about customer needs. Such information might include data about the age, income, ethnicity, gender and educational level of people in the target market; their preferences for product features their attitudes toward competitors products and the frequency with which they use the product and regularity with the product...
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Such information might include data about the age, income, ethnicity, gender and educational level of people in the target market; their preferences for product features their attitudes toward competitors products and the frequency with which they use the product and regularity with the product. As a result obtaining this much information marketing managers are better able to develop a marketing mix that satisfies a specific target market...
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