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| Topic: |
Business
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| Number of pages / Number of words: |
30 / 8266 |
Essay's paper body
But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sell itself. Ideally marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available...
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Ideally marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available.'' (Kotler, P., 2000, pp. 7-8)
Peter Drucker also makes clear that: ?'Marketing is so basic that it cannot
not be considered a separate function within the business...
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