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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 553 |
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In other words, each decision must work well with all of the others to make a logical whole. That's why the four Ps are arranged around the customer or target market. The needs of a target market often determine the nature of an appropriate marketing mix (Perreault, 2002).
In summary, a Product is developed to satisfy the target customers...
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Then find a Place to reach the target customers. We use Promotion to tell the target customers about the product that has been designed for them. And we set a Price after estimating expected customer reaction to the total offering and the costs of getting it to them. (Perreault, 2002). It is important to remember that selecting a target market and developing a marketing mix are interrelated...
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