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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 989 |
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El precio no tiene relacion con ninguno de los costos asociados al producto al que se le fije, sino que debe tener su origen en la cuantificacion de los beneficios que el producto significa para el mercado, y lo que este este dispuesto a pagar por esos beneficios. Sin perjuicio de lo anterior, para la fijacion del precio se considera los precios de la competencia, el posicionamiento deseado y los requerimientos de la empresa...
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Sin perjuicio de lo anterior, para la fijacion del precio se considera los precios de la competencia, el posicionamiento deseado y los requerimientos de la empresa. Adicionalmente, y como motivo de evaluacion de la conveniencia del negocio, se compara los precios con los costos unitarios, incluyendo en ellos, los de produccion, operacion, logistica y cualquier otro atingente...
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