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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1513 |
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Factors that play in to making this decisions rely on locations, logistics, channel members, channel motivation, market coverage, service levels, internet and mobile coverage's.
Promotion Decisions
"While the other three P's have lost much of there meaning in today's markets, Promotion has become the most important P to focus on" (Value Based Management...
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Why is this P so important? Promotion includes everything involved in marketing products or services. Decisions on the choice of target groups, and informing and educating customers about the products and services the organization provides, is all covered under this important element of the marketing mix...
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