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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1779 |
Essay's paper body
to choose of market strategy
in this case, I think SO strategy (strength and opportunity) is chosen.
and they also will narrow down marketing strategy specifically using marketing mix process
for example,
young students who like kim you-na, famous young skater are considered as target markets. similarily, tous les jours has chosen to position two kind of breads as kim yu-na's taste and linked to charities...
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similarily, tous les jours has chosen to position two kind of breads as kim yu-na's taste and linked to charities. finally, two kinds of bread will be considered as the breads that make the sports improve and do charities in their young customer.
accordingly, tous les jours'marketing mix include 'the product' which is made to attract young people and which is uniquely kim yu-na's taste, 'place' provided through tous les jours's outlet which spread out nationwide, 'pricing' that the young people can afford to buy the breads, promotion strategy that reinforce their own positioning strategy using famous sports idol, kim yu-na...
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