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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 885 |
Essay's paper body
The fee is $1 per ticket purchased. It does not cost the customer to travel to his or her den and surf the Internet so the marketing manager at Fandango.com probably considered and analyzed how much customers would be willing to pay for the convenience of not standing in line at the ticket counter. In a world of increasing pace and must-have convenience, I believe that $1 is a small amount to pay for the saved frustration from long lines...
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In a world of increasing pace and must-have convenience, I believe that $1 is a small amount to pay for the saved frustration from long lines. I also believe the price to be just right. The cost of seeing a movie is already high and it's not much to add $1, however, $2 would be too much and this could cause sales to fall for Fandango...
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General points of the essay
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
Customer relationships marketing
First USA and Internet Marketing
Internet Marketing Management
Internet Marketing
MARKETING AND CUSTOMER RELATIONSHIP CONCEPT WORKSHEET
Marketing Manager
Marketing and Customer Relationships Worksheet
My Travel Marketing Strategy
Your firm is hiring a new marketing manager
Kellogs Internet Marketing
Marketing in Travel & Tourism
New Marketing Manager
E-commerce and Internet Marketing
How To Surf The Internet
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